iupay Conversion Optimization
Purchase Process
iupay Website

Project information

  • Category: Design
  • Client: iupay
  • Project date: 2014-2015 (approx.)
  • Project URL: Visit Website

Increasing Conversion Rate

iupay, launched in 2014, struggled with low user adoption. I led interaction design, UI, and web prototyping for desktop and mobile, analyzing web analytics to optimize conversion rates. The solution reduced registration fields from 10 to 4 and redesigned the purchase process, competing with giants like PayPal.